Monday, September 25, 2006

 

Increase profile by awarding yourself with an award

Hill and Knowlton Canada is slated to receive an award from the National Quality Institute (NQI) on October 24th in Toronto.

In a press release issued by the PR firm on September 18th Lisa Walker writes “In meeting the rigour of the criteria in the Excellence Framework, Hill & Knowlton is recognized by NQI as one of Canada's best-run organizations. To win the award, H&K displayed outstanding performance in the area of Quality.”
http://www.hillandknowlton.ca/newsroom/NQI-silver_Sept_2006.htm

Okay, wait a minute here. Upon checking NQI’s site for further information, one would find that the CEO of Hill and Knowlton, Michael Coates, sits on the Board of Governors for NQI – the very board that – with all likelihood – decides upon which “rigorous” criteria is part of this so-called Excellent Framework.
http://www.nqi.ca/about/bofg.aspx

Hmm, interesting. Perhaps a better fit would be to award Hill and Knowlton as one of Canada’s best-spun organizations.


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